You want to have your website monitored?

Then you will get a comprehensive guide here which elements and page types you should have monitored.

And since you usually do not work alone, you should involve your colleagues from the SEO, SEA, PPC, analytics and legal departments.

Because then you get the maximum out of the monitoring software used – such as URL Monitor.

Website elements you should monitor

Content Elements

You should have the following content elements checked. You can choose from URL Monitor whether you want to have a specific text checked or only for the presence of a keyword.

  • Meta-Titles: Is the title available as desired? Does the title contain the most important keyword?
  • Meta descriptions: Is the description available as desired? Does the description contain the most important keyword?
  • Headings: Is there an h1, h2, h3, etc heading? Does this include the most important keywords??
  • Texts: Is there a text on the page? Does the text contain specific sentences or words?
  • legal notices: Is reference made to the privacy policy? Are consumer protection notices displayed?
  • Pictures: Is there a specific image? Is the picture correctly labeled?
  • Anchor links: Do tables of contents work? Does the link to e.B. testimonials work.
    For eis.de, for example, the anchor for the product reviews does not work: https://www.eis.de/p/satisfyer-satisfyer-pro-2-neue-naechste-generation-015030to?ajax=true#reviews)
  • outgoing links: Is the imprint linked? Is the privacy policy linked? Is there a link to an important partner?

Technical elements

  • Redirects: Is a URL linked from other websites still forwarded correctly?
  • Canonical tags: Does the canonical tag point to the monitored or other desired URL?
  • x-Robots: Are search engines allowed to visit and index the page?
  • href-lang: Are translated versions named correctly?
  • Loading times: Does the charging time remain constant or does it even improve?
  • Status codes: Does the page always have the same status code or are there changes from time to time? Especially with shop categories, there can be problems here.
  • Main Menu: Are the most important pages linked in the menu?
  • Page Size: Does the size of the page change in bytes? Does it even fluctuate?
  • Number of outgoing links: Will the number of outgoing links change? Does it even fluctuate?

Conversion Elements

  • Buttons: Can customers buy? Can interested parties subscribe to the newsletter?
  • Prices: Is the (correct) price displayed?
  • Testimonials: Are testimonials displayed?
  • important links: Is there a link to important sales pages?
  • special pictures: Are quality seals displayed? Are payment methods displayed?

Analytics Elements

  • Tracking Codes: Does Google Tag Manager exist? Is Google Analytics available?
  • Datalayer: Is certain information contained in the DataLayer?
  • HTML Tags: Do buttons have a specific CSS ID or class to use in the TagManager for triggers?

You should have these page types / templates monitored

Monitor Home Page

The following elements let our customers monitor on their homepage:

  • Slider
  • Call to Actions
  • Trust elements such as testimonials and badges

robots.txt monitoring

To ensure that search engine bots crawl your site as desired, you can simply monitor the content of your robots.txt.

This makes it easy to ensure that your page is indexed cleanly except for certain subdirectories.

Monitor Sitemap

On the one hand, you can monitor whether new posts are added. On the other hand, you make sure that your sitemap is available and that new posts are automatically submitted to Google via Search Console.

Info Pages

The following elements have our customers monitored on their info pages:

  • Texts
  • Opt-in forms for newsletters
  • Legal texts

Service Pages

The following elements have our customers monitored on their service pages:

  • Call to Actions
  • Sales texts
  • Lead Generation Forms
  • Legal texts
  • Trust Elements

Product Category Page

The following elements let our customers monitor on their product category pages:

  • Pagination
  • Presence of filters
  • Purchase Buttons

In addition, it is worthwhile to monitor especially small categories or pagination pages to determine whether they are redirected cleanly.

Product Subcategory Pages

The following elements let our customers monitor on their product category pages:

  • Pagination
  • Presence of filters
  • Purchase Buttons
  • Breadcrumbs

Product Brand Pages

The following elements let our customers monitor on their product brand pages:

  • Pagination
  • Presence of filters
  • Purchase Buttons

Product Detail Pages

The following elements let our customers monitor on their review pages:

  • Price
  • legal notices
  • Schema Markup
  • Valuations

Review Pages

The following elements let our customers monitor on their review pages:

  • Review option
  • Schema Markup

Blog Articles

The following elements let our customers monitor on their blog articles:

  • Newsletter-Optin
  • Call-To-Actions

Audience Pages

  • … for SMEs
  • … for hairdressers

Pricing page

The following elements have our customers monitored on their pricing pages:

  • Prices
  • Purchase Buttons
  • FAQs

Contact Page

The following elements let our customers monitor on their contact pages:

  • Contact
  • Testimonials
  • Telephone number

404 page

The following elements let our customers monitor on their 404 pages:

  • Linking from the most important pages

Now it’s your turn. Sign up now for free and have your most important landing pages monitored.