Privacy Policy - URL-Monitor: Tool für SEO Qualitätssicherung

GENERAL
In the following, we inform you about the collection of personal data when using our website.
The term “personal data” means with reference to the definition of Article 4 No. 1 of Regulation (EU) 2016/679 (hereinafter referred to as the “General Data Protection Regulation” or “GDPR” for short) all data that can be related to you personally. This includes, for example, name, address, e-mail address, user behavior. With regard to the other terms, in particular the terms “processing”, “controller”, “processor” and “consent”, we refer to the legal data protection definitions of Art. 4 DSGVO.
As a matter of principle, we process personal data only insofar as this is necessary to provide a functional website and the content and services we offer. Personal data is regularly processed only if you have given us your consent within the meaning of Art. 6 (1) a) DSGVO or if the processing is permitted by legal provisions, in particular by one of the legal bases mentioned in Art. 6 (1) b) to f) DSGVO.
Your personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also take place if this has been provided for by national or European regulations to which we are subject. In this case, the data will be blocked or deleted when the storage period prescribed by the respective regulations has expired. The latter does not apply if further storage of the data is necessary for the conclusion or fulfillment of a contract.
Insofar as we make use of commissioned service providers for individual functions of our website or wish to use your data for advertising purposes, we will inform you in detail about the respective processes below.
RESPONSIBLE PARTY
The responsible party within the meaning of Art. 4 No. 7 DSGVO, the other data protection laws applicable in the Member States of the European Union and other regulations and provisions of a data protection nature is:
URL-Monitor GmbH
legally represented by Christian Neubauer
Burgstrasse 8
56070 Koblenz
E-mail: info@url-monitor.com
Phone: +49 261/39052644
For further details on the responsible body, please refer to our imprint.
YOUR RIGHTS
You have the following rights vis-à-vis us with regard to the personal data concerning you:
– the right to information,
– the right to rectification and deletion,
– the right to restrict processing,
– the right to object to processing,
– the right to data portability.

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.
PROCESSING OF PERSONAL DATA DURING INFORMATIVE USE OF OUR WEBSITE
When you access our website without registering or otherwise providing us with information (“Informational Use”), we only collect the personal data that your web browser sends to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to enable you to view our website and to ensure its stability and security:
– IP address
– Date and time of the request
– Time zone difference to GMT
– Content of the web page
– access status (HTTP status)
– Amount of data transferred
– Website from which you came to our website
– web browser
– operating system
– language and version of the browser
The aforementioned data is also stored in so-called log files on our servers. A storage of these data together with other personal data of you does not take place.
The collection and temporary storage of the IP address is necessary to enable the delivery of our website to your terminal device. For this purpose, your IP address must be stored for the duration of your visit to our website. The storage of the above-mentioned data in log files serves to ensure the functionality and optimization of our website and to ensure the security of our information technology systems. An evaluation of this data for marketing purposes does not take place. Our legitimate interest in data processing lies in the aforementioned purposes. The legal basis for the collection and temporary storage of the aforementioned data is Art. 6 para. 1 p. 1 lit. f) DSGVO.
In the above purposes lies our legitimate interest in data processing. The legal basis for the collection and temporary storage of the aforementioned data and the log files is Art. 6 para. 1 p. 1 lit. f) DSGVO.

The aforementioned data for the provision of our website will be deleted when the respective session has ended. The collection of the above data to provide our website and the storage of this data in log files is mandatory for the operation of our website. There is no possibility to object.
PROCESSING OF PERSONAL DATA BY COOKIES
We use so-called cookies on our website. Cookies are small text files that are stored on the storage medium of your end device, for example on a hard drive, and through which certain information flows to us as the body that sets the cookie. Cookies cannot execute programs or transmit viruses to your end device. This website uses the following types of cookies, the scope and functionality of which are explained below.
Cookies that are stored associated with your web browser:
– Persistent cookies: these cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. You can delete these cookies at any time in the settings of your web browser.
The processing of personal data by the aforementioned cookies serves to make the overall offer of our website more user-friendly and effective for you. Some functions of our website cannot be offered without the use of these cookies. In particular, some functions of our website require that your web browser can still be identified after a page change. If you have an account, we use the cookies to identify you for subsequent visits. This prevents you from having to log in again each time you visit our website. Those data processed by cookies that are required to provide the functions of our website are not used to create user profiles. Insofar as cookies are used for analysis purposes, they serve to improve the quality and user-friendliness of our website, its content and functions. They enable us to track how the website, which functions and how often they are used. This enables us to continuously optimize our offer.
Our legitimate interest in data processing lies in the above purposes. The legal basis is Art. 6 para. 1 lit. f) DSGVO.
The above cookies are stored on your terminal device and transmitted from it to our server. You can therefore configure the processing of data and information by cookies yourself. You can make appropriate configurations in the settings of your web browser, through which you can, for example, reject third-party cookies or cookies altogether. In this context, we would like to point out that you may then not be able to use all functions of our website properly. In addition, we recommend a regular manual deletion of cookies as well as your browser history.
FURTHER FUNCTIONS AND OFFERS OF OUR WEBSITE
In addition to the informational use of our website described above, we offer various services that you can use if you are interested. This usually requires the provision of further personal data. We need this data to provide the respective service. The above data processing principles apply.
In some cases, we use external service providers who have been carefully selected and commissioned by us to process this data. These service providers are bound by our instructions and are regularly monitored by us. Insofar as personal data is passed on to third parties in the course of services that we offer together with partners, you can find more detailed information in the following descriptions of the individual services. If these third parties are based in a country outside the European Economic Area, you can find more detailed information about the consequences of this circumstance in the following descriptions of the individual services.
CONTACT
If you contact us by e-mail, the personal data you send us with your e-mail will be stored. We also have a contact form on our website that you can use to contact us. The data you enter in the input mask will be transmitted to us and stored.
– Salutation
– First name
– Surname
– e-mail address
– Address data
– Phone number
The data will only be used to answer your questions. As far as we do not use a third party provider mentioned below to provide the contact function, the data will not be passed on to third parties. In addition, we record your IP address and the time of sending.

The processing of the aforementioned personal data is solely for the purpose of processing your inquiries. The processing of further personal data, which is generated by the use of the contact form provided on our website, serves to prevent misuse and to ensure the security of our information technology systems.
This is also our legitimate interest in processing your personal data. Insofar as you have given us your consent for this, the legal basis for the processing of this data is Art. 6 (1) a) DSGVO. Otherwise, the legal basis for the processing of this data is Art. 6 (1) (f) DSGVO, in particular in the event that the data is transmitted to us by you by sending us an e-mail. Insofar as you want to work towards the conclusion of a contract through your e-mail, Art. 6 para. 1 lit. b) DSGVO represents an additional legal basis.
Subject to legal retention periods, the data will be deleted as soon as we have conclusively processed your inquiry. When contacting us by e-mail, you can object to the storage of your personal data at any time. We would like to point out that in this case your request cannot be processed any further. You can declare the revocation or the objection by sending an e-mail to our e-mail address given in the imprint.
NEWSLETTER
We provide a newsletter to which you can subscribe on our website. Details of the newsletter, in particular its possible contents, are named in the declaration of consent. If you subscribe to our newsletter, the data you entered in the input mask when registering for the newsletter will be transmitted to us. In order to register to receive the newsletter, you must provide mandatory data requested by us:
– E-mail address
– Salutation
– First name
– Surname
– Your Address
– Phone number
If you provide additional personal data during registration, the information is voluntary.
For the registration to our newsletter we use the so-called double opt-in procedure. After your registration, we will send you an e-mail to the e-mail address you provided, in which we ask you to confirm that you would like us to send you the newsletter in the future. If you do not confirm your registration within the period specified in the e-mail, the data you provided will be blocked and deleted after 24 hours. In addition, we store in each case your IP address and the time of registration for the newsletter as well as the time of confirmation. No data is passed on to third parties in connection with the processing of the data for sending the newsletter. This data is used exclusively for sending the newsletter.
This data is used exclusively for sending the newsletter. Insofar as we do not use a third-party provider named below to send the newsletter, no data will be passed on to third parties in connection with the processing of the data for sending the newsletter.
The data you enter in the input mask during registration will be processed for the purpose of addressing you personally. After your confirmation, we store your e-mail address in order to be able to send you the newsletter. We store the respective IP address and the times of registration and confirmation in order to be able to prove your registration and, if necessary, to clarify a possible misuse of your personal data. This is also our legitimate interest. Insofar as you have given us your consent, the legal basis for the processing is Art. 6 para. 1 p. 1 lit. a) DSGVO. Insofar as the processing is otherwise based on our legitimate interests, the legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.
The above data will be deleted as soon as they are no longer necessary to achieve the above purposes. We therefore store your above data as long as you have subscribed to the newsletter. After unsubscribing from the newsletter, we store the aforementioned data purely statistically and anonymously.
You can revoke your consent to the sending of the newsletter at any time by unsubscribing. You can unsubscribe by clicking on the link contained in every newsletter e-mail sent to you by us. Alternatively, you can unsubscribe from the newsletter by using the form provided on our website.
We would like to point out that we evaluate your user behavior when sending the newsletter. The newsletter e-mails we send contain a so-called web beacon or a so-called tracking pixel. This is a single-pixel image file that is stored on our website. This data is only collected pseudonymously.

This data is collected exclusively pseudonymously. This processing of the data serves the purpose of tailoring the newsletter to your individual interests. This processing of data serves the purpose of tailoring the newsletter to your individual interests, optimizing our offer and making it more interesting for you overall. This is also our legitimate interest. Insofar as you have given us your consent, the legal basis for the processing is Art. 6 para. 1 p. 1 lit. a) DSGVO. As far as the processing is otherwise based on our legitimate interests, the legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO. Insofar as you have given us consent for the above processing of the data, you can revoke this consent at any time. You can object to this evaluation of your user behavior at any time by clicking on the separate link contained in each newsletter e-mail. In addition, you can prevent the aforementioned evaluation of your user behavior if you have deactivated the display of images in your e-mail program by default. We would like to point out that in this case the newsletter will not be displayed in its entirety and you may not be able to use all of the newsletter’s functions as a result. If you manually activate the display of images, the evaluation of your user behavior just described will take place again.
USE OF THE COMMENT FUNCTION IN OUR BLOG
On our website we offer a blog. In this blog, we publish articles on various topics. You can leave comments on the respective contributions. If you submit a comment, it will be published with the user name you specified assigned to the respective post. We recommend that you use a pseudonym instead of your real name when choosing a username. In order to use the comment function, it is mandatory to enter the user name you have chosen and your e-mail address. All other information you provide is voluntary. If you submit a comment, we store your IP address in addition to the aforementioned data.
Your e-mail address is stored for the purpose of contacting you in the event that a third party reports your comment to us as unlawful or in order to be able to defend ourselves against claims by third parties in the event that you publish unlawful content. This is also our legitimate interest. Insofar as you have given us your consent, the legal basis for the processing is Art. 6 para. 1 p. 1 lit. a) DSGVO. As far as the processing is otherwise based on our legitimate interests, the legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO. We reserve the right to delete comments if they are objected to by third parties as unlawful.
We store your e-mail address and IP address as long as your comment is publicly visible.
If you have given us permission to store the data, you can revoke this permission at any time. You can object to this storage of the above data at any time. You can object to this storage of the above data at any time.
In addition, we offer a service where you will be informed by e-mail if other users leave a comment on your post. In order to use this service, you must activate the checkbox “E-mail service” when writing your comment. For this service we use the so-called double opt-in procedure. If you post a comment while activating the checkbox, you will receive an e-mail in which you have to confirm your e-mail address and your wish to receive our notification e-mails in the future.
Your personal data will be stored by us until you unsubscribe from the service. You may unsubscribe from the notifications at any time by clicking on the link provided in the email.
REGISTRATION
In order to use additional functions of our website, we offer the possibility to register by providing personal data. The data is entered in an input mask and transmitted to us and stored. The data will not be passed on to third parties. The mandatory information requested during registration is marked accordingly and must be provided in full. Otherwise we will reject the registration. The following data is collected during the registration process:
– Salutation
– First name
– Surname
– e-mail address
– Address data
– Phone number
At the time of registration, the IP address and the date and time of registration are also stored. As part of the registration process, the user’s consent to the processing of this data is obtained.
Registration is required for the provision of certain content and services on our website. We use the data entered for this purpose only for the purpose of using the respective offer or service or for providing the services that you have registered to use. In the event of important changes to our offers, services or benefits, for example regarding the scope of the offer or in the event of technically necessary changes, we will use the e-mail address provided during registration to inform you of this. The legal basis for the processing of the data is Art. 6 para. 1 p. 1 lit. a) DSGVO. Insofar as the registration serves to conclude or execute a contract, Art. 6 para. 1 p. 1 lit. b) DSGVO is an additional legal basis.
You may revoke any consent you have given at any time. The legality of the data processing already carried out remains unaffected by the revocation.
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case when the registration on our website is cancelled or modified. You have the option to cancel the registration at any time. You can have the data stored about you changed at any time. Legal retention periods remain unaffected.
We transmit personal data to third parties only if this is necessary in the context of the contract. A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
Insofar as you have given us your consent, the legal basis for the processing of the data is Art. 6 para. 1 p. 1 lit. a) DSGVO. Otherwise, the legal basis is Art. 6 para. 1 p. 1 lit. b) DSGVO.
SERVER LOCATION
We process and/or store your personal data on a server of an external provider in the European Union. This ensures that the standards and regulations of European data protection law are complied with.
AKISMET
We use “Akismet” on our website, a service provided by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA (hereinafter referred to as: “Automattic”). Akismet stores and processes information about your user behavior on our website. For this purpose, Akismet uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your terminal device and that enable an analysis of your use of our website.
We use Akismet for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.
You can prevent the installation of cookies by deleting existing cookies and deactivating a storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all features of our website in full. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. In addition, you can prevent the execution of Java-Script code altogether by installing a Java-Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
In addition, Automattic has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. This means that Automattic undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active
Information of the third-party provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA
Further information of the third party provider regarding data protection can be found on the following website: https://automattic.com/privacy/.
BING ADS
On our website, we use technologies from “Bing Ads”, a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereinafter referred to as: “Microsoft”). Bing Ads collects and stores data from which usage profiles are created using pseudonyms. Bing Ads collects and stores data from which usage profiles are created using pseudonyms. Bing Ads enables us to track user activity on our website, insofar as the users have reached our website via ads from Bing Ads. If you arrive at our website via such an ad, a cookie is set on your terminal device. This allows us and Microsoft to track that a user clicked on a Bing Ads ad and was directed to our website through it. Microsoft and we can also track that the user has reached a previously determined target page, a so-called conversion page. We only learn the total number of users who clicked on a Bing Ads ad and were then redirected to the conversion page. However, no personal data of the respective user is processed in the process. The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. In addition, Microsoft may be able to track your usage behavior across multiple devices you use through so-called cross-device tracking. This enables Microsoft to show you personalized advertising on Microsoft websites and in apps provided by Microsoft.
We use Bing Ads for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.
You can prevent the evaluation by deleting existing cookies and deactivating a storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all features of our website in full. In addition, you can prevent the display of personalized advertising by Microsoft by setting an opt-out cookie on the website linked below: http://choice.microsoft.com/de-de/opt-out. Please note that this setting will be deleted when you delete your cookies.
In addition, Microsoft has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. This means that Microsoft undertakes to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://privacy.microsoft.com/de-de/privacystatement.
– For more information on the Bing Ads analytics services: https://help.bingads.microsoft.com/#apex/3/de/53056/2
CLEVERREACH
On our website, we use “CleverReach”, a service provided by CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany (hereinafter referred to as: “CleverReach”). We use CleverReach to send our newsletter. For this purpose, the data provided by you when registering for the newsletter is passed on to CleverReach. CleverReach uses this data for the dispatch as well as for the statistical evaluation of the newsletter on our behalf. The newsletter emails contain web beacons or tracking pixels for this purpose. These are one-pixel-sized image files that are stored on our websites. This allows us to track your user behavior, in particular whether you have opened the newsletter email or which hyperlinks in the email you have clicked on. CleverReach can also perform conversion tracking, i.e. determine whether a previously desired action has taken place after clicking on the hyperlink in the newsletter email. In addition, technical information such as the time of the retrieval, your IP address, data about your web browser and operating system are collected. This data is collected exclusively pseudonymously. The data is not linked to other personal data. A direct reference to a person is therefore excluded.
We use CleverReach on the basis of your consent. The legal basis is Art. 6 para. 1 p. 1 lit. a DS-GVO. We also use CleverReach for marketing and optimization purposes, in particular to analyze the use of our website and our newsletter and to continuously improve individual functions and offers as well as the user experience for you. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in processing the above information. The legal basis is Art. 6 para. 1 p. 1 lit. f DS-GVO.
You can revoke your consent at any time. You can also object to the above processing at any time by unsubscribing from the newsletter. You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all the functions of our website in full. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. In addition, you can prevent the execution of Java-Script code altogether by installing a Java-Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.
In order to oblige CleverReach to process the transmitted data only in accordance with our instructions and to comply with the applicable data protection regulations, we have concluded an order processing agreement with CleverReach.
Information of the third-party provider: CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. Further information of the third-party provider on data protection can be found on the following website: https://www.cleverreach.com/de/datenschutz/.
DOUBLECLICK
We use “DoubleClick” on our website, an online marketing tool of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). DoubleClick uses, among other things, cookies, which are small text files that are stored locally in the cache of your web browser on your terminal device. Google uses a cookie ID to record which ads are displayed in which web browser. This can prevent ads from being displayed more than once. DoubleClick can also use the cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when you see a DoubleClick ad and later call up the advertiser’s website with the same web browser and make a purchase there. According to information from Google, the aforementioned cookies do not contain any personal data. By using DoubleClick, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of DoubleClick. According to our knowledge, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that the Google learns your IP address and stores it.
We use DoubleClick for marketing and optimization purposes, in particular to serve ads that are relevant and interesting to you, to improve campaign performance reports or to prevent you from seeing the same ads more than once. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.
You can prevent the installation of cookies by deleting existing cookies and deactivating a storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all features of our website in full. It is also possible to prevent the storage of cookies by setting your web browser to block cookies from the domain “www.googleadservices.com” (https://www.google.de/settings/ads). We would like to point out that this setting will be deleted when you delete your cookies. In addition, you can deactivate interest-based ads via the link http://www.aboutads.info/choices. We would like to point out that this setting will also be deleted when you delete your cookies.
Information of the third-party provider: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland.
Further information on data use by Google, on setting and objection options, and on data protection can be found on the following Google web pages:

Privacy policy: http://www.google.de/intl/de/policies/privacy
For more information about DoubleClick by Google, please visit: https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090
FACEBOOK CONNECT
We use “Facebook Connect” on our website, a service of Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as: “Facebook”). Facebook Connect facilitates registration for services on the Internet. Instead of using a registration screen on our website, you can enter your login data for Facebook and then use our services. By using “Facebook Connect”, your web browser automatically establishes a direct connection with the Facebook server. To log in, you will be redirected to the Facebook page. There you can log in with your user data. This links your user account with Facebook to our service. We have no influence on the scope and further use of data collected by Facebook through the use of Facebook Connect. According to our knowledge, Facebook receives the information that you have called up the relevant part of our website or clicked on an ad from us. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the Facebook learns and stores your IP address and possibly other identifiers.
We use Facebook Connect to make the registration and login process easier for you and to shorten it. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO. You can prevent processing of the above information by Facebook by using our registration mask and not using Facebook Connect.
In addition, Facebook has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. This means that Facebook undertakes to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Information of the third-party provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. You can find more information from the third-party provider on data protection on the following Facebook website: https://www.facebook.com/about/privacy.
FACEBOOK CUSTOM AUDIENCES
We use “Facebook Custom Audiences” on our website, a remarketing tool of Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as “Facebook”). Facebook Custom Audiences enables us to display interest-based advertisements, so-called “Facebook Ads”, to visitors to our website when they visit the Facebook social network or when they visit other websites that also use Facebook Custom Audiences. By using “Facebook Custom Audiences”, your web browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of Facebook Custom Audiences. According to our knowledge, Facebook receives the information that you have called up the relevant part of our website or clicked on an ad from us. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, there is a possibility that Facebook will learn and store your IP address and possibly other identifiers.
We use Facebook Custom Audiences for marketing and optimization purposes, in particular to display ads that are relevant and interesting for you and thus to improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.
The deactivation of Facebook Custom Audiences is possible for logged-in users at https://www.facebook.com/settings/?tab=ads#_. We would like to point out that this setting will be deleted when you delete your cookies. In addition, you can deactivate cookies that are used for reach measurement and advertising purposes via the following websites:

– http://optout.networkadvertising.org/
– http://www.aboutads.info/choices
– http://www.youronlinechoices.com/uk/your-ad-choices/
Please note that this setting will also be deleted when you delete your cookies.
In addition, Facebook has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. This means that Facebook undertakes to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Information of the third-party provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
You can find more information from the third-party provider on data protection on the following Facebook website: https://www.facebook.com/about/privacy.
FACEBOOK CUSTOMER CHAT
We use “Facebook Customer Chat” on our website, a service of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as: “Facebook”). Facebook Customer Chat stores and processes information about your user behavior on our website. For this purpose, Facebook Customer Chat uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your terminal device and that enable an analysis of your use of our website.
We use Facebook Customer Chat for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.
You can prevent the installation of cookies by deleting existing cookies and deactivating a storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all features of our website in full. You can also prevent the collection of the aforementioned information by Facebook by setting an opt-out cookie on one of the websites linked below:
– http://optout.aboutads.info/?c=2#!/
– http://www.youronlinechoices.com/de/praferenzmanagement/
Please note that this setting will be deleted when you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. In addition, you can prevent the execution of Java-Script code altogether by installing a Java-Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.
In addition, Facebook has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. In this way, Facebook undertakes to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Information of the third-party provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. You can find more information from the third-party provider on data protection on the following website: https://www.facebook.com/about/privacy.
FACEBOOK IMPRESSIONS
We use “Facebook Impressions” on our website, a service of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as “Facebook”). Facebook Impressions stores and processes information about your user behavior on our website. For this purpose, Facebook Impressions uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your terminal device and that enable an analysis of your use of our website.
We use Facebook Impressions for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user.

This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.
You can prevent the installation of cookies by deleting existing cookies and disabling the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all features of our website in full. You can also prevent the collection of the aforementioned information by Facebook by setting an opt-out cookie on one of the websites linked below:
– http://optout.aboutads.info/?c=2#!/
– http://www.youronlinechoices.com/de/praferenzmanagement/
Please note that this setting will be deleted when you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of JavaScript in your browser. In addition, you can prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
In addition, Facebook has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. In this way, Facebook undertakes to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Information of the third-party provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Further information from the third-party provider on data protection can be found on the following website: https://www.facebook.com/about/privacy.
FACEBOOK SOCIAL GRAPH
We use “Facebook Social Graph” on our website, a service of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as: “Facebook”). Facebook Social Graph stores and processes information about your user behavior on our website. For this purpose, Facebook Social Graph uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your terminal device and that enable an analysis of your use of our website.
We use Facebook Social Graph for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.
You can prevent the installation of cookies by deleting existing cookies and deactivating a storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all features of our website in full. You can also prevent the collection of the aforementioned information by Facebook by setting an opt-out cookie on one of the websites linked below:
– http://optout.aboutads.info/?c=2#!/
– http://www.youronlinechoices.com/de/praferenzmanagement/
Please note that this setting will be deleted when you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. In addition, you can prevent the execution of Java-Script code altogether by installing a Java-Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.
In addition, Facebook has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. In this way, Facebook undertakes to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Information of the third-party provider: